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Join date: Aug 9, 2022
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Jan 13, 2026 ∙ 1 min
Connect
I'm really enjoying Maestro, the program in which a selection of Dutch celebrities compete to become conductor. With a real golden baton. Why? It's about connecting on so many levels. What I see: The wannabe conductors are from “all walks of life” and everyone, despite the weekly dropout, encourages each other to the final The audience shares a laugh and a tear with the candidate conductor during the performance, which is truly an exam moment. And the PHILharmonic Orchestra moves, for better...
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Jan 13, 2026 ∙ 2 min
Public transportation makes sales more productive
I don't know any salespeople or consultants who take the train. They're all in company cars. And that means they're stuck in traffic. Why? "I have to go to multiple locations. And be presentable to customers." Nonsense. Now that we're conducting interviews online, how often do you need to be at multiple locations in a single day? And how many customers see your car or ride along? When I rush past the traffic jam on the train, I only see 1 driver per car. After years of driving as a...
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Jan 12, 2026 ∙ 1 min
Expertise is what you bring, not how
It's not what you do that sells, but what you bring. The biggest mistake I see sales consultants make? When they're allowed to pitch something... They explain how they do something, rather than what they offer. And they do this very early in the sales process. Understandable! Because you have expertise or great technology to offer. But nobody wants that. In fact, if you do it too quickly, you'll give your prospect every reason to say, "Yes, but," or "That won't work here," or "We have people...
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Frits Willem Bakker
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Trust Advisor & Enterprise Deal Coach
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