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Discover

​How to apply your own easy-to-execute sales approach keeping you "in action", focused and efficiënt. To develop your own style and best-practice skills to apply instantly. Your results? Sales confidence, the right action, real relationships and recurring revenue. Without the traditional sales push. 

Are you a professional seeking to become a Trusted Advisor?


Let us help you! We welcome Consultants, Data scientists and Entrepreneurs ambitious to shift their client dialogue from content to contract. With your personal signature and integrity as expert but without all the sales push and grind. We also work with Sales and Success leaders seeking to step up their game. Be less transactional, more consultative and trusted.

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Sales is not magic performed by wizards

You too can inspire your prospective clients! Whether you are a rising star or established professional. Build trust by engaging and challenging prospects in a dialogue that connects their ambitions with your value. Become confident and effective, enabling prospects to grow an appetite for business with you. Convert without push.

What is your question?

  • We need to change from sales to Trusted Advisors

  • Our service is perceived as tooling; how do we position this as value proposition

  • As consultants how do we do sales while being chargeable

  • How do we generate leads consistently from our networks

  • How do we engage (potential) clients effectively with fresh topics

  • How do we discover our clients' agenda in order to qualify opportunities

  • How do we handle objections to improve our conversation and deal conversion

  • Which tactics should we apply to grow enterprise accounts

  • How do we inspire our team to develop themselves and the sales funnel

Join our community


Since 2007 we are proud partners to solution providers, tech scale-ups, Tier-1 consultants, data scientists and advisory firms (law, human resource)

Frits Willem Bakker  - Trusted Advisor - Sales Coaching - Sales Trainer - Consultative Selling

Frits Willem Bakker

As entrepreneur with more than 25 years experience in enterprise sales and team effectiveness I have inspired and uplifted professionals worldwide to embrace, enjoy and perform in Trusted Advisorship. My expertise is street-smart, actionable and tailored to you. No abstract models but proven execution. I deliver 1on1 coaching, workshops and complete team tracks. Your growth is 100% guaranteed.

Marianne Faro, Managing Partner at Itility

"Frits Willem has the ability to grow consultants in effective client communication, tactics and action. Enabling them to reflect and look further ahead. Making them better allround professionals. And in a pleasant way!"
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